PERCORSI IN CERAMICA 18

“Percorsi in Ceramica” illustrates the Casalgrande Padana's commitment towards supporting of highly important cultural proposals in the various fields where the ceramic material is used, with initiatives in which it always works alongside important partners and institutions in the promotion of conventions, seminars, workshops, exhibitions and publications.

Tangible proof of this is active contribution and direct involvement in the events that Casabella's eightieth anniversary, representing not only an element of continuity and coherence with the cultural policies undertaken to date, but which are a tangible sign that underscores the privileged relationship of dialogue that the company has been able to consolidate with the prestigious publication, showing how architecture can teach how to operate with passion, seriousness, innovation, creativity, capability, responsibility and respect for the environment.

Similarly, as will be shown in an upcoming issue of the journal, and as we have many times pointed out, attention is focused on design.

On the other hand, use of the ceramic material as a means for artistic expression in close contact with the factory represents the essential central point of the “KI Project”, an experience conducted by Casalgrande Padana together with five international artists, protagonists of a workshop through which the intention was to highlight the affinities between the worlds of art and industry.

Lastly, this issue of “Percorsi in Ceramica” concludes with a few reflections about the new tools of communication - informative, promotional, advertising or institutional - introduced by the company to make its message more effective and productive. nale, pubblicitaria, istituzionale - messi in atto dall'azienda per rendere sempre più efficace e produttivo il proprio messaggio.