PERCORSI IN CERAMICA 15
Casalgrande Padana war eines der ersten Unternehmen der Fliesenbranche, das sich ernsthaft dafür einsetzte, die Zielstellungen des wirtschaftlichen Erfolgs und der Entwicklung mit den sozialen Zielen zu vereinen, wie Umweltschutz, Nachhaltigkeit, Sicherheit und Gesundheitsschutz der Arbeitnehmer, Standortverwurzelung, Realisierung von Sondervorhaben und Dialog mit der Gemeinschaft vor Ort.
The last edition of “Percorsi in ceramica”, the journal of creative expression and images published by Casalgrande Padana, is devoted to three fundamental points that have recently characterized the business strategies of this Emilian industry.
The first point regards the operation by means of which Casalgrande Padana acquired control of Riwal Ceramiche spa and related commercial brands. Defined by the most authoritative observers as: “The operation of the year for the ceramic sector”, due to the caliber of the companies involved and the market values they express, the agreement was reached by means of the establishment of a new company called Nuova Riwal Ceramiche Srl, of which Casalgrande Padana holds the majority share. Thanks to this new acquisition, Casalgrande Padana has achieved a production capacity of some 35 million square meters of ceramic tiles, with six manufacturing plants located in the ceramic district between Casalgrande, Maranello and Roteglia.
The second point focuses attention on the Creative Centre. This innovative, multipurpose facility, designed by Studio Cerri Associati Engineering, is now up and running at full capacity. Providing tangible proof of its commitment in the field of development and very much desired by the company, the Creative Centre serves as a place in direct contact with the factory, capable of interacting with all the various levels, integrating innovation and creativity, bringing together the dimension of display, communication, technical information and laboratory activities in the field of architecture, planning, design and production.
The third point: among the various certifications of quality in terms of the management process and product obtained in recent years by the Group – as part of the Environmental Business Award - Casalgrande Padana was presented with an honorable mention in the “Best Management for sustainable development” category, for the following reason: “The total integration of environmental themes into all the company processes, thorough involvement of the personnel in all aspects of ecosustainable management and its willingness to share this model with other organizations”.
The issue concludes with the news regarding the awards ceremony for the winners of the 2005-2006 Grand Prix competition, which was held on Friday 18 May 2007 in the splendid setting of the Salone dei Cinquecento at Palazzo Vecchio in Florence. A choice that highlights the sensitivity and concern with Italy’s artistic heritage on the part of Casalgrande Padana, which on this occasion made a contribution toward the restoration work on the sculptures created by Vincenzo de’ Rossi for the Labors of Hercules cycle. The architect, Kengo Kuma, who explained his most recent projects, and Prof. Francesco Dal Co, who presented the figure of the Japanese master, also took part in the ceremony.
