1° Prize - Category Shopping and office centres (large surfaces)
Sergey Nagrebel’nyy - OOO “ASK Gorod”
Shopping Centre, Yekaterinburg (RUS)
The project defines a picturesque interior design intervention – sober and elegant at the same time – in which the luxury concept is interpreted from a modern perspective, albeit recalling art deco leitmotifs. Soft and dynamic curvy lines seem to etch the floor surface and duplicate on the curtain walls to define an exhibition space of sophisticated environmental quality, where ceramic plays an almost dominant figurative role. The complex composition is enhanced by carefully studied expressive grammar and fostered by the correct use of the water-jet cutting technique.